KISS Joins MINI at the 2011 New York Auto Show
MINI United states of america launches the "MINI Rocks the Rivals" competitive test-bulldoze bout in the United states, and as part of the kickoff, MINI has partnered with legendary stone band KISS to raise money for UNICEF to help children in Nippon and emergencies around the globe.
KISS band members made the annunciation live as 4 MINI Countryman vehicles with KISS-inspired designs fabricated their debut at the New York Auto Show, and each represents one of the Buss band fellow member'southward iconic faces. All iv vehicles will be auctioned after being custom painted with the revealed design and signed past all four Kiss members. Fans will be able to bid on the vehicles during a special Father's Day eBay charity auction and proceeds will be donated to UNICEF. The auction will open up on May 29th and volition run for 10 days.
"Our hearts get out to the people of Japan in this fourth dimension of neat tragedy. Nosotros wanted to help and also to provide a real mode for the KISS Army to get involved," said Gene Simmons of KISS. "UNICEF raises money to help children who are yet coping with the effects of these disasters, and too supports other very important emergency relief efforts effectually the world. Join the Kiss Army in giving."
In addition to the vehicle clemency auction, MINI USA will sell MINI vehicle wraps of the Buss designs revealed at the New York Automobile Evidence. Vehicle wraps are MINI Motoring Graphics applied by an authorized MINI dealership, like the Union Jack Flag that can exist applied to a MINI'southward roof, but the vehicle wrap can cover the entire vehicle. MINI USA'due south proceeds from those sales will also be donated to UNICEF. The Kiss vehicle wraps will exist bachelor for social club beginning April 21, 2011.
"MINI and its owners have long been dedicated to contributing to philanthropic and charitable efforts," said Jim McDowell, Vice President – MINI USA. "MINI USA had established a relationship with Kiss as nosotros boot off the 'MINI Rocks the Rivals' bout in the US, and these fundraising initiatives were an ideal manner for us to incorporate a fun charitable component to the campaign with these original pieces of fine art."
The "MINI Rocks the Rivals" campaign is a serial of competitive test-bulldoze events that will take identify beyond the Usa from mid-April through early on-June. Each of the events gives prospects the chance to test the MINI Countryman against three of its closest competitors. These classic stone-n-whorl themed events will feature KISS soundtracks and iconic artwork from the band's albums. MINI Countryman vehicles adorned with KISS wraps will be on brandish to promote the sale and charitable contribution. Further details are available on MINIUSA.COM/MINIROCKSTHERIVALS.
[Source: MINI ]
Source: https://www.bmwblog.com/2011/04/22/kiss-joins-mini-at-the-2011-new-york-auto-show/
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